
What's our story?
Hi, I’m Lili, the founder of Aesu.
Welcome to my small business!
Aesu was born from a simple idea: combining Aesthetic and You. Pronounced ‘as you,’ our name reflects our belief that skincare should feel good, look good, and most importantly, be good for you. So we want to help enhance you, as you!
My love for crafting skincare began when I was 15. I dreamed of launching my own body care brand, starting with coffee scrubs. I spent days researching suppliers, calculating costs, and planning everything down to the smallest detail. But at that time, I didn’t have the resources to bring my vision to life.
Now, in 2025, that dream is finally becoming reality. Aesu is my way of honoring 15-year-old me - the girl who never stopped believing in this journey. I hope these products bring you the same joy and confidence they bring me.
Why Aesu?
I created Aesu because many products were overly complicated and artificial. I wanted something that was simple, effective, and comforting - without the overwhelming ingredient lists or unnecessary fillers.
Aesu focuses on gentle, skin-loving formulas that hydrate, restore, and protect.
With thoughtfully crafted products like our nourishing body lotions, rich scrubs, and soothing washes, Aesu is here to make skincare feel effortless yet indulgent, bringing you a moment of self-care that fits seamlessly into your daily routine.
Looking Ahead
This is just the beginning for Aesu. My goal is to continue expanding our product range, offering more essentials that are nourishing, effective, and enjoyable to use. In the future, I hope to introduce a facial line, hair care line, as well as candles to help create a spa experience all in the comfort of your own home. Aesu is all about simplicity, quality, and self-care, and I can’t wait to grow this brand with you!